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October 2012 Blog Posts (6)

Part-time vs. Full-time Business Strategy for Startup Entrepreneurs and Existing Businesses

I was listening to CNBC interview Expedia president and CEO Dara Khosrowshahi on October 29, 2012 as Hurricane Sandy was about to slam into the East Coast. It was quite fascinating to hear how Expedia is growing their travel business.

As you listen to these kinds of interviews, you have to read between the lines. One of the fascinating tidbits I learned was how the travel consumer was using Expedia to book their travel via mobile device. There has been a surge in this activity for…

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Added by Damir Perge on October 31, 2012 at 1:00pm — No Comments

My Parents, My Business Heroes

Today’s is my father’s birthday. Unfortunately, he won’t be there for his 80th birthday because he passed away two weeks ago. You don’t realize how much you miss your parents until they are gone.

In my books, Entrepreneur Myths: The Startup Reality and Entreprenetics: The Psychology of the Entrepreneur Mind, I wrote…

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Added by Damir Perge on October 30, 2012 at 11:00am — No Comments

Digital Information Overload in the Entrepreneur's World

As digital markets continue to accelerate in all sectors, information overload is increasing at a substantial rate. One reason is the simple fact that information travels instantly in bits and bytes to your computer, kindle, iPad, smartphone and television—and the need for selective information becomes crucial. As a busy entrepreneur who's a reader and consumer of information, you can only read so many articles, magazine and books.

The digital revolutions of information are…

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Added by Damir Perge on October 29, 2012 at 3:30pm — No Comments

Domain Expertise is Transferable to Another Market

One key variable I look for when an entrepreneur first pitches me for money is the type and level of their domain expertise. In my book, Entrepreneur Myths: The Startup Reality, I discuss the myth that you must have domain expertise to be a successful entrepreneur.  Having domain expertise is not critical for a startup entrepreneur, but it…

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Added by Damir Perge on October 29, 2012 at 5:30am — No Comments

Listen to the Market When Launching a New Product

While launching a consumer product, a successful entrepreneur learns quickly to listen to the market, not to the customer. There is a huge difference. If you listen to the customer, you’ll get multiple opinions about your product and your marketing. Those opinions will differ greatly. One thing I learned marketing products over the last twenty years is that consumers think they are experts on products, when in reality they may not even know why they purchased something.

Listening to…

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Added by Damir Perge on October 28, 2012 at 6:30am — No Comments

Connecting with Professionals Using Social Media

Social media has not only changed the way people interact on a personal level, it has also transformed the way people interact with businesses and vice versa. For people with careers or preparing to start one, one immense benefit of social media is its ability to provide a direct avenue to established professionals. Here are five tips to help you utilize social media to your advantage when connecting with professionals:

1. Express…

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Added by Joshua John on October 12, 2012 at 2:02pm — No Comments

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