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Espressopreneur: The Mathematics Behind Business Assumptions

entrepreneur logic damir pergeWhenever I've encountered a business problem, it wasn’t due to a flaw in the mathematics and logic driving that particular business decision.

If your business model is not making money, don't blame the math supporting the business model. 

If your product didn’t launch into the marketplace the way you wanted, don't blame the logic supporting your decisions regarding the launch.

If you chose the wrong businessperson to become part of your startup team, it's unlikely your data about the person that was flawed.

If your start is not making it, is losing momentum or can’t even get on the startup radar, the math and logic supporting the foundation and reason for your startup existence is probably right on the money.

What is wrong is not the mathematics and logic you computed to get to the point where you currently sit. The flaw in your entrepreneur thinking is likely your “business assumptions.”

Assumptions about how you see the market evolving could be wrong. 

Assumptions about the people in your startup could be wrong.

Assumptions about how you manage the business could be wrong. 

Assumptions about how you could make money could be wrong. 

If you’re struggling to reach your entrepreneur goal, whatever that goal, it's always the assumptions that create problems. Your math is probably correct but because the assumptions are wrong, you're using the wrong math for the problem.

Do not spend too much time going over the math and logic behind anything that troubles your entrepreneur mind. Focus on your assumptions.

Now back to finishing my cup of Starbucks espresso. Tell me your thoughts by commenting below.

© 2013 entrepreneurdex

Damir Perge, author of Entrepreneur Myths: The Startup Reality, is the founder of entrepreneurdex, a venturcelerator using complexity science to fund and launch startups.

An entrepreneur and investor, with more than 25 years experience, he's worked with ventures in the technology, internet, media and publishing, entertainment, energy, and manufacturing sectors raising more than $300 million in capital for various companies and investing more than $50 million into startup and emerging ventures. He's sat on the boards of 11 companies, served as editor-in-chief of Futuredex, a private equity magazine. Follow 

Pre-order Damir Perge's upcoming books at damirperge.com >

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