"Irving Biederman, a psychologist who studies visual perception, estimates that there are probably ‘30,000 readily discriminable objects for the adult.’ Whatever the exact number, it is clear that difficulties of everyday life are amplified by the sheer profusion of items." — Donald A. Norman, The Design of Everyday Things
If you’re an entrepreneur looking for an opportunity to create a product, business or market revolution, there's no need to look further than the 30,000 items visually available to us today. The same products and services that are all around you. You may think I’m a smart alec for saying this because of the sheer size of the number, but think about it from this perspective: out of those 30,000 items, surely you can find a few of them to further explore by making the design simpler and better.
By the way: don’t look at the vacuum cleaner category because Dyson already made it delightfully simple. And don’t look in the home thermostat category because Nest made is beautifully simple. And It will be extremely hard to compete in the espresso maker category with Starbucks and their Verismo coffee system for making great coffee at home due to Starbucks' distribution muscle and firepower. And good luck coming up with anything to compete in the smartphone category. Apple owns the artful simplicity of the mobile phone design and Samsung, Microsoft, Nokia and Blackberry are chasing after them.
Look — that leaves you 29,996 other objects that are ready to be revolutionized in their product and business design. How exciting! Are you excited as I am?
Now back to finishing my Starbucks cup of espresso. Share your thoughts by commenting below.
© 2013 entrepreneurdex
An entrepreneur and investor, with more than 25 years experience, he's worked with ventures in the technology, internet, media and publishing, entertainment, energy, and manufacturing sectors raising more than $300 million in capital for various companies and investing more than $50 million into startup and emerging ventures. He's sat on the boards of 11 companies, served as editor-in-chief of Futuredex, a private equity magazine. Follow Damir on Google+