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Espressopreneur: The Importance of Extraordinary Speed in Business

"What is of the greatest importance in war is extraordinary speed; one cannot afford to neglect opportunity." — Sun Tzu, The Art of War, Chapter 1, Estimates, Verse 26

I see the same pattern in launching startups and products: it is often not the best strategy or even the best tactics that win the marketing war. It's the speed of execution. So if you're trying to launch a startup or new product, focus on speed of execution to penetrate the marketplace in order to get quick market feedback. The quicker you can get market feedback, the quicker you can learn how to continue to change your strategy and/or tactics. The best laid-out plans, strategies and tactics are worthless if you execute them like a turtle.

Now back to finishing my Starbucks cup of espresso. Join the conversation by commenting below.

© 2013 entrepreneurdex

Damir Perge, author of Entrepreneur Myths: The Startup Reality, is the founder of entrepreneurdex, a venturcelerator using complexity science to fund and launch startups.

An entrepreneur and investor, with more than 25 years experience, he's worked with ventures in the technology, internet, media and publishing, entertainment, energy, and manufacturing sectors raising more than $300 million in capital for various companies and investing more than $50 million into startup and emerging ventures. He's sat on the boards of 11 companies, served as editor-in-chief of Futuredex, a private equity magazine. Follow 

Pre-order Damir Perge's upcoming books at damirperge.com >

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